This picture provided by Drake University in Des Moines, Iowa shows discontinued promotional materials. Drake University hoped a bold, blue "D+" on a direct-mail piece would grab the attention of high school kids inundated with same-old college recruitment material.
What looked like a pretty bad grade was supposed to entice teenagers to take a closer look at the pluses of attending the school in Des Moines, Iowa.
Drake officials didn't anticipate their daring idea getting ridiculed on advertising blogs, angering alumni who complained on Facebook that their degrees had been devalued, or inspiring a local store to market "D+ student" T-shirts to amused Drake students and underachievers alike. Read More
I'm Ron Denaro and thanks for joining College Campus Chatter today!
Ron Denaro is the president of College Campus Trips, a tour company providing high school students with tours of college campuses, nationwide. For more information, call (954) 567-5751 or e-mail: ron@collegecampustrips.com
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