Thursday, May 31, 2012

On Campus, Deals With Banks


Mark Volchek, left, and Miles Lasater helped start
 Higher One,  which is criticized for its fees

The New York Times,
Published: May 30, 2012

College campuses have long been attractive hunting grounds for financial institutions. 

In recent years, however, their efforts to woo students have gotten banks and other financial institutions in trouble with regulators. They are now effectively prohibited from providing gifts to students who sign up for credit cards. And the colleges themselves can no longer be paid by the lenders to steer students to student loans .

But many colleges, struggling to offset cuts in state funds and under pressure to keep tuition down, are finding new ways to strike deals with financial institutions, by turning student IDs into debit cards and allowing lenders to take over disbursement of financial aid.

In a recent report the United States Public Interest Research Group Education Fund, found that nearly 900 colleges and universities have card partnerships with financial institutions; in some instances, the colleges receive hefty payments from banks for the exclusive access to students; in other instances, the schools save money by outsourcing financial functions to banks or other vendors.

Since the financial institution’s logo is often stamped on campus IDs, students may sign up for an account because they believe the university has endorsed the product, the report says.

The biggest player in the field is Higher One, which was started by three Yale undergraduates in 2000 and now has contracts with 520 college campuses, the report says. The company’s fees hve prompted complaints at Western Washington University and a handful of other campuses.  But Miles Lasater, one of the co-founders, said his company has provided a valuable service for colleges and universities and a good deal for students. Student accounts are meant to be free, he said, and students are charged only for optional services. Read The Article


I'm Ron Denaro and thanks for joining College Campus Chatter today!

Ron Denaro is the president of College Campus Trips, a tour company providing high school students with tours of college campuses, nationwide. For more information, call (954) 567-5751 or e-mail: ron@collegecampustrips.com

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